The Dispatch delivers expert insights, actionable strategies, and the latest updates on email marketing, helping businesses create impactful campaigns while staying fully compliant with modern regulations.
Small businesses are constantly seeking cost-effective ways to boost sales and build lasting customer relationships. Email marketing, one of the most accessible and versatile tools available, has become a cornerstone of successful marketing strategies. With its ability to deliver personalized, timely, and relevant messages directly to the inbox, email marketing can transform how small businesses engage with customers and drive sales.
You’ve probably heard that the standard email blasts no longer work for an audience who wants and expects more from the companies they do business with.
In place of the mass emails of days gone by, subscribers want highly relevant messages that fit their unique interests and pain points. This sentiment was echoed in a Janrain study, which showed that 74% of online customers are frustrated when they receive content that has nothing to do with their interests.
Many factors play into an email campaign’s open rates. From the day of the week you chose to send it on to the length of the subject line of the email, they all influence the open rate. There are many items higher on the list to improve your open rates than simply writing longer emails.
Call them what you will— Newsrooms, Articles, Whitepapers, Content, Dispatch or a Blog. These sections on your website are a primary form of content marketing designed to inform, engage, and promote your business. As one of the original online marketing tools, blog posts are an opportunity to share your expertise to connect with your target audience and direct thier attention from your email back to your website.
Even with the inbox being a staple of modern life for decades, e-mail etiquette remains critical to professional communication. With e-mail as the primary communication tool for businesses to communicate internally with employees and maintain contact with external audiences, implementing proper etiquette is essential for high-quality, clear, and positive communication.